What Is Portfolio Management? Types, Objectives And Essential Strategies
All investment mediums carry some degree of risk—the uncertainty of capital preservation and appreciation. Risk is essentially the cost of return, as higher returns often come with higher risk, and vice versa.
Successful investing relies on finding the right balance between risk and reward, and portfolio management is a proven strategy to achieve this equilibrium.
What Is Portfolio Management And Why Is It Important In 2025?
Portfolio refers to the collection of securities or assets, such as stocks, bonds, mutual fund units, etc., held by an investor. Moreover, the process of choosing, managing and optimising the assets in the portfolio is called portfolio management.
Optimum portfolio management is essential to make the best of the growing investment landscape in India. As of February 2025, the participation of retail investors in the NSE crossed 11.2 crores1.
The growing economic trends are a major cause of this enthusiastic investor participation. Analysed portfolio creation can not only help in capital appreciation but also sustain the growth over time.
Therefore, understanding the meaning, objectives and other nuances of portfolio management is critical to achieving fiscal goals.
Objectives Of Portfolio Management
Understanding the objectives of portfolio management aids optimum decision-making because it sets the goals that an investor must strive to achieve. It also lays out guiding principles for the investor.
Some primary objectives of portfolio management are discussed below.
1. Capital appreciation: A key objective of portfolio management is to enhance returns by investing across assets and securities. It is important to note the difference between profit maximisation and profit optimisation. Optimising requires portfolio construction for increasing returns while keeping the risk in check. Comparison of different assets can aid return optimisation.
For instance, Mr A, who is a retired senior citizen, prioritises low risk. Thus, he chooses a fixed deposit for investment. However, to optimise his returns, he decides to compare the interest rate of two banks, SBI and HDFC.
| SBI 1.3 YEARS FD RATE | HDFC 1.3 YEARS FD RATE |
| 7.00 | 7.55 |
Ultimately, he might choose the option offering a higher interest rate to maximise returns while maintaining a low-risk profile.
2. Risk management: Excessive risk for heightened returns is detrimental to capital preservation. The degree of risk must be within the risk-bearing capacity of an individual.
For instance, in 2025, 764,000 cryptocurrency wallets lost money by investing in a highly volatile and questionable memecoin called $TRUMP2. Therefore, credible portfolio management systems avoid high-risk securities like this after thorough research and analysis.
3. Asset allocation and portfolio diversification: Both asset allocation and portfolio diversification are related concepts. They help in distributing the total investible fund into various investment mediums like stocks, bonds, mutual fund units, etc. However, asset allocation is a broader concept than portfolio diversification.
For instance, asset allocation determines what percentage of funds might go into stocks. However, portfolio diversification decides on which exact stocks to buy.
4. Capital preservation: Optimum portfolio management ensures mitigating losses. It reduces the decay of the original investment value through asset allocation and portfolio diversification.
Take a look at the illustration below to understand with an example:
5. Managing tax burden: Taxation on Investments in India differs from medium to medium.
For instance, investors of the post office FD can claim deductions up to INR 1.5 lakhs3. However, interest income from Real Estate Investment Trusts is taxed completely according to the marginal tax slabs4. Therefore, investors can aim to reduce their tax burden by diversifying their investible funds across assets and ensuring optimum portfolio management.
6. Overview: The investment market is dynamic. It keeps on changing. For instance, on 13 May 2025, the Sensex dipped 1300 points5.
Portfolio management helps in the continuous monitoring of investments, resulting in precautionary and corrective measures. Investors can perform portfolio rebalancing depending on changing needs.
Furthermore, there are different categories of portfolio management. Each of these categories helps optimise different investment strategies.
Types Of Portfolio Management
The different types of portfolio management can be broadly categorised based on investment strategy and the nature of the investor. Each of these categories is explained below in detail.
1. Active vs. Passive Portfolio Management
Portfolio management can be categorised based on active vs. passive investing, based on the nature of the investment strategy.
It refers to the method of selecting and managing assets to achieve particular fiscal returns.
| Parameter | Active Management | Passive Management |
| Meaning | Managers actively purchase and sell stocks intending to exceed a predetermined benchmark or market index. | This management system aims to duplicate the performance of a given market index by holding assets that are similar. |
| Method | It requires extensive trading, comprehensive research, and market timing. | Duplicates the performance of a market index by holding assets that are similar. |
| Return | Greater profits and flexibility to adapt to market developments. | It provides market-average returns. |
| Fees | Higher management fees | Low management fees |
2. Discretionary vs. Non-discretionary Management
The difference between discretionary and non-discretionary management stems from the nature of the investor. It identifies with the individual who makes the final investment decision.
| Parameter | Discretionary Management | Non-discretionary Management |
| Meaning | The investor delegates the portfolio management operations completely to the portfolio managers. | The portfolio manager acts as an advisor who imparts recommendations to the investor. However, the final investment decision is taken by the investor himself. |
| Nature of investor | Suitable for new investors or investors who wish to rely on experts. | Suitable for experienced or trained investors. |
Investors must choose the portfolio management style that best suits their needs and temperament. Choosing the right strategy is necessary for optimising returns.
Who Should Opt For Portfolio Management In India?
Every investor who aims for capital appreciation and preservation might opt for portfolio management. It is necessary to mitigate the market risk.
However, certain unique characteristics of an investor who opts for portfolio management might include the following.
- Investors who wish to create a diversified investment portfolio might adopt portfolio management to select and monitor the performance of each security.
- New investors might benefit from the recommendations and management of experienced portfolio managers.
- Currently, there are many alternative investments in India. Investors enthusiastic about these dynamic investment avenues can utilise portfolio management to create a blend between risk and return by selecting some less risky investments like debt securities.
- Investors who have moderate to high investible funds can utilise portfolio management to diversify across assets. Thus, balancing risk and return whilst controlling the tax burden.
- Investors can utilise portfolio management to reduce their tax burden. This is especially meaningful to those who come under high-income tax brackets.
2025 Investment Strategies: How Technology Is Transforming Portfolio Management
The tech space of India is anticipated to reach USD 300-350 billion in the next five years6. Moreover, as of 2025, the fintech market of India stands at USD 145.09 billion7.
Portfolio management has not remained unimpacted by the rising influence of technology on the financial sector. Some prominent technologies used for portfolio management are discussed below.
| AI Applications | Analyse a set of historic trends and formulate patterns and trends. It also helps to categorise the risk profile of investors and track real-time market movements. |
| Machine learning | Creates simulations and predictive models from trends created through real-time monitoring. |
| Natural Language Processing | It monitors market events and judges market sentiments to provide valuable feedback. |
| Deep learning | It is used to decode complex market behaviours. It studies abnormal market behaviour for future reference. |
| AI Applications | Analyse a set of historic trends and formulate patterns and trends. It also helps to categorise the risk profile of investors and track real-time market movements. |
Multiple top portfolio management firms and even retail investors utilise modern technology for portfolio creation, including AI-driven investment tools. They offer a range of benefits. Some of them are listed below.
- It reduces cost by limiting human capital.
- It saves time and reduces discrepancies caused by human error.
- Modern computing software can analyse real-time data and perform optimal portfolio analysis.
- It can analyse a range of historical records and provide comprehensive trends and patterns.
Moreover, various investment apps have also made investing accessible to people. For instance, Grip Invest has curated a range of instruments that are often rated and can provide a return of up to 14%.
Common Mistakes And How To Avoid Them
Portfolio management is key to building a strong portfolio that can gain returns while mitigating risks. Professional portfolio managers are highly trained and experienced individuals. However, there are certain common hurdles that must be avoided to ensure successful investing.
- Scrutinise the record of the portfolio management system before employing the service. Questionable firms can cause significant damage to the portfolio.
- SEBI has comprehensive guidelines relating to the functioning of the portfolio management systems. Ensuring adherence is necessary to avoid future complications.
- Communicating true and fair fiscal standing, including risk-bearing capacity to portfolio managers, is necessary to get desired results.
- Monitor portfolio performance periodically to ensure adherence to profitability claims made by the PMS.
Conclusion
India’s growing economic strength is mirrored by a rapidly evolving investment landscape. As the variety of investment instruments and the number of investors continue to expand, the importance of effective portfolio management has never been greater. Mastering portfolio management tips and strategies is crucial for mitigating risks and ensuring capital preservation and growth.
Technological advancements have further streamlined portfolio management, empowering investors with smarter tools and data-driven insights. However, to maximize returns and efficiency, it’s vital to avoid common mistakes such as over-diversification and emotional decision-making.
For a seamless and efficient portfolio management experience, consider exploring Grip Invest—your trusted partner in modern investing.
FAQs On Portfolio Management 2025
1. What is the minimum investment required for PMS in India?
According to SEBI, the minimum investment for Portfolio Management Services (PMS) in India is INR 50 lakhs. The Securities and Exchange Board of India (SEBI) established this criterion to guarantee that PMS are predominantly marketed to high net worth individuals (HNIs) and institutional investors. This criterion ensures that investors can manage the risks involved with this form of investment.
2. How does portfolio diversification reduce risk?
Portfolio diversification lowers risk by distributing funds across asset classes, sectors, and geographical locations. This method aims to reduce the effect of poor performance in a single investment on the entire portfolio. For instance, a loss of INR 100 on stocks can be mitigated by a gain of INR 300 from mutual funds.
3. How often should I review my investment portfolio?
If the portfolio is managed by portfolio managers, investors can schedule a meeting with them to review the performance of their portfolio. In the case of personal portfolio management, reviewing after specific intervals or after some special event might be helpful. Investors can also check the performance when the market opens and closes. Moreover, many investment apps help to set alarms. Investors can get notified in case of specific events.
References:
1. NSE India, accessed from: https://www.nseindia.com/resources/nse-registered-investor-base-crosses-11-crore-110-million-unique-investors-unique-pans-and-over-21-crore-210-million-total-accounts
2. CNBC, accessed from: https://www.cnbc.com/2025/05/06/trump-meme-coin-crypto.html
3. India Post , accessed from: https://www.indiapost.gov.in/Financial/pages/content/post-office-saving-schemes.aspx
4. ICICI Direct, accessed from: https://www.icicidirect.com/fd-and-bonds/real-estate-investment-trust
5. Business Standard, accessed from: https://www.business-standard.com/markets/news/tragic-tuesday-sensex-crashes-1-200-pts-what-s-rattling-investors-today-125051300605_1.html
6. Ministry Of Defence, accessed from: https://www.pib.gov.in/PressReleasePage.aspx?PRID=2105733
7. PWC, accessed from: https://www.pwc.in/assets/pdfs/industries/powering-indias-usd-5-trillion-economy-by-fostering-innovations.pdf
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