The Stand Up India initiative allows someone in India to start their own business (entrepreneurship) by using loan funds provided through the National Bank for Agriculture and Rural Development (NABARD).
Entrepreneurs across the entire country create jobs and stimulate economic growth, but because there continue to be challenges with raising the necessary capital to fund an idea.
This is where the Stand Up India initiative makes it easy for individuals to develop their ideas and successfully run their businesses without restrictions.
Thus, enabling individuals with limited financial resources or lower income level to develop self-sufficiency.
The Stand Up India initiative supports and builds entrepreneurs who will develop their ideas and boost economic growth. This initiative will help them with an appropriate amount of loan funds so that they can keep on working towards their objective.
The goal of the Stand Up India initiative is to help develop Indian citizens as entrepreneurs who are capable of starting up businesses independently or without the support of the government.
The Stand Up India initiative is for Indian citizens of the SC/ST and women's categories in particular. A SC/ST entrepreneur can apply for funding assistance through the Stand Up India initiative in order to create an equal opportunity for those individuals from SC/ST, etc.
A woman living in a village wants to start a textile business, so she qualifies to apply for a Stand Up India initiative loan, and her new business will be funded well.
In order to qualify, SC/ST and women entrepreneurs must have a Jan Dhan account.
For example-
An SC entrepreneur is starting a food processing plant and submits his application and supporting documentation (such as his Aadhaar card and project report) under the Stand Up India Scheme. His application will be processed quickly.
The Stand Up India scheme provides borrowers with simple access to banking support, assisting them in obtaining funding to fuel growth. This helps them get access to the funds that will allow them to acquire equipment and operate their business.
By awarding more than 1.5 million loans by 2026, the Stand Up India Scheme will indirectly create millions of jobs.
Additionally, the scheme encourages women-owned businesses, which contributes to increased household income.
When comparing the Stand Up India vs MUDRA Yojana, there is a focus on financing larger projects (greenfield).
There has been an awareness gap that has limited the opportunities for eligible borrowers (financially) who do not live in major cities. There are fewer resources available to assist them in receiving financial assistance from banks than to those who live in metropolitan or urban areas. This has been slowly improving with the implementation of training programs.
At times, the Stand Up India Scheme has experienced implementation issues with delays in paperwork at bank branches. Additionally, the Stand Up India Scheme has been scrutinised for its loan recovery rates. Many banks could benefit from consistently improving their levels of support to first-time borrowers.
For example
A woman entrepreneur initially had difficulties completing her application. She was able to resolve issues with local camps and consequently received her approval.
There is a distinct difference in the two government loan schemes India has from an overall scale perspective . MUDRA limits loan size to a maximum of INR 10 lakhs for mainly micro-enterprises, while Stand Up India greenfield enterprise gets a maximum of INR 1 crore loan.
The two government loan schemes complement each other to meet the diverse needs of entrepreneurs in India. The Stand Up India loan amount specializes in supporting inclusive segments of the Indian entrepreneurial community.
| Factor | MUDRA Yojana | Stand Up India |
| Target Borrower | Micro and small entrepreneurs | SC/ST and women entrepreneurs only |
| Loan Amount | Up to Rs 10 lakh | Rs 10 lakh to Rs 1 crore |
| Loan Category | Shishu (up to Rs 50,000), Kishore (Rs 50,000–5 lakh), Tarun (Rs 5–10 lakh) | Single category — greenfield enterprises only |
| Enterprise Type | Existing and new businesses | Only greenfield (first-time) enterprises |
| Collateral | Not required for most loans | Not required |
| Lending Institution | Banks, NBFCs, MFIs | Scheduled commercial banks only |
| Purpose | Working capital, equipment, business expansion | Setting up a new manufacturing, services, or trading unit |
| Eligibility | Any Indian entrepreneur | At least one SC/ST or woman promoter per branch |
| Interest Rate | Varies by lender and category | Varies by bank; linked to base rate |
| Government Portal | mudra.org.in | standupmitra.in |
The stories of people benefiting from Stand Up India demonstrate the actual results this government program is achieving. One example is a tribal woman who started a garment manufacturing company after receiving Rs 25 lakhs in funding from Stand Up India. She is now able to employ 20 people in her community successfully through her business.
Another example is an SC entrepreneur who received funding from Stand Up India and was able to use that to launch an organic farming venture. This entrepreneur was able to double sales every year and, as a result, motivated others in the community to start their own businesses.
The Stand Up India Scheme plays a meaningful role in promoting inclusive entrepreneurship in India by providing financial support to SC ST and women entrepreneurs. With structured loan access, government backing, and a focus on greenfield enterprises, it helps individuals turn business ideas into reality while contributing to job creation and economic growth. While challenges like awareness gaps and processing delays exist, the scheme continues to evolve and expand its reach across the country.
For those looking to explore additional financial avenues beyond business loans, platforms like Grip Invest offer access to fixed income investment opportunities that can help create a more balanced and stable financial strategy.
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Author: Grip Invest Editorial Team The Grip Invest Editorial Team is a group of Chartered Accountants, MBA (Finance) graduates, and Qualified Research Analysts dedicated to helping you invest smarter. We dive deep into India's fixed income landscape to deliver content that is accurate, up-to-date, and easy to understand. Whether you're exploring bonds, fixed deposits, or other fixed income opportunities, our guides cut through the noise and give you the clarity to make better financial decisions. |
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